About me

I am Amanda Thurston. Food & Lifestyle PR Consultant. Copywriter. Brand Communications Expert.

With 15 years in PR & Communications behind me, I’m a trusted, well connected Food & Lifestyle PR specialist with a passion for championing challenger brands and purpose led businesses.

Over the course of my career I’ve been fortunate enough to work with some fantastic food & drink businesses, from global brands such as Nestlé Professional and Ahmad Tea to independents such as Forthglade Natural Pet Food and start ups such as The Spice Tailor.

Today, I work with brands who share my passion to make a difference and balance profit with purpose, from Hunter & Gather, a dynamic optimal health brand on a mission to change the way people think about what it means to eat well, to Indie Bay Snacks, a challenger brand committed to giving back through every snack they sell.

Dafna Bonas, Founder, Indie Bay Snacks

“As a challenger brand, we need to work harder to draw attention and celebrate our successes. Amanda understood our brand and positioning intuitively, and immediately grasped who we were and where we wanted to go as a company. She has worked strategically to secure profile pieces featuring female founders in the national media, business growth stories in the grocery trades, and coverage of our new flavour launches in consumer lifestyle press.

“Amanda is not only a pleasure to work with, but has delivered some great results that have been important to our business success.”


Indie Bay Snacks

Jessica Symons, Brand Manager, Ahmad Tea

“We’re currently working with Amanda to run a trade campaign to support the launch of our new Natural Benefits range, and I’m so pleased to see it all coming together.

“Amanda is terrific and does such an amazing job. From crafting carefully considered thought leadership copy to knowing exactly how to get our brand seen in the right places, I love how forensic she is with detail. It’s so rare to get that with PR flair too.”

Ahmad Tea